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PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. We may also collect information about you through social media sites you use to access our Site depending on the permissions you have given for access to your information.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
COOKIES & OTHER TRACKING TECHNOLOGIES THAT WE USE:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
An “Embedded script” is programming code that is designed to collect information about your interactions with the Site, such as the links you click on. The code is temporarily downloaded onto your computer or device from our web server or a third-party service provider is active only while you are connected to the Site, and is deactivated or deleted thereafter.
The above technologies are used in analyzing trends, administering the Sites, services, and products, tracking users’ movements around the Sites and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
Third-Party Advertising Services: We partner with third parties that may use technologies such as cookies (and locally stored objects as described above) to gather information about your activities on the Sites and elsewhere on the Internet in order to provide you with relevant advertising based upon your browsing activities and interests. This type of advertising is sometimes called interest-based advertising. No personally-identifiable information is collected or used in this process.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (we do not store your credit card information), email address, and phone number. We refer to this information as “Order Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use personal information Information to:
We may also use your Personal Information to improve and personalize your experience with us, and, with your consent where necessary, send you information about us and keep you informed of our other products and services that may be of interest to you.
Communicate with you & send marketing mailers to which you have consented ; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use passively collected information to monitor and maintain the performance of our Sites, analyze trends, usage, and activities in connection with our services, validate users and ensure their technological compatibility with users, and optimize our marketing efforts.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).